Every Tuesday night on Nightcap Knowledge , we sit down with a simple mission: inform, entertain, energize, and empower our people. This show, we tapped into a conversation that goes far beyond trending hashtags and holiday shopping habits. We talked about the “We Ain’t Buying It”  movement — a nationwide effort encouraging folks to withhold spending with major corporations during Thanksgiving weekend. And before anybody says it: no, this isn’t about guilt, fear, or pressure.