In the heart of Jackson, Mississippi’s vibrant Fondren District, Conkrete Sneaker Boutique stands out as more than just a store. For its founder, Keith Richardson, it’s a culmination of a lifelong passion for sneakers, fashion, and entrepreneurship. What began as an unfulfilled desire for the latest kicks growing up has now become a flourishing business providing exclusive sneakers and apparel for men and women.
Originally from Moss Point, Mississippi, and a graduate of the University of Mississippi, Keith's path to entrepreneurship wasn’t straightforward. Inspired by his love for sneakers, he decided to gain firsthand experience by working at Foot Locker for nearly three years, while simultaneously holding down a full-time job. His goal? To learn the ins and outs of the sneaker business and one day open his own store.
Keith’s journey exemplifies the spirit of Black entrepreneurship. “I just want to be the best me,” he says. Conkrete Sneaker Boutique is a testament to his hard work and determination. The boutique offers hard-to-find brands like New Balance, Puma, Reebok, and Saucony. It also doubles as a gathering space, hosting community events and live music. With big plans to expand into every college town in Mississippi, Keith is committed to making an even bigger impact on his community.
However, Keith's entrepreneurial journey hasn’t been without challenges. As with many Black-owned businesses, access to capital and effective marketing has been a struggle. Despite these hurdles, Keith remains self-funded, reinvesting profits back into the business.
It's always Black Business Month at MBP, and we celebrate Keith's perseverance and vision for Mississippi's Best Sneaker Shop - Conkrete Sneaker Boutique. His advice to aspiring entrepreneurs: "Save your money and have a year's worth of savings. Reinvest profits and never stop learning."
Whether you’re a sneakerhead or someone who loves supporting Black-owned businesses, Conkrete Sneaker Boutique is a must-visit. From exclusive sneakers to stylish clothing, Keith's passion for fashion and community is felt in every aspect of the store.
Visit Conkrete Sneaker Boutique at 2943 Old Canton Rd, Suite G, Jackson, MS, or check out their website at conkretekickz.com. Follow them on social media @ConkreteKickz to stay updated on the latest drops and events!
Keep an eye out for our upcoming blog posts where we’ll continue to highlight more incredible Black-owned businesses in Mississippi. And don’t forget to support these local entrepreneurs who are making a difference every day.
Photography/Videography: Aloysius "Lo" Ballard, Beyond Expectations Production https://www.instagram.com/aloysiusballard/
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